Yesterday, my 4-year old and I had a very active and sweat inducing game of Fruit Ninja with Kinect for Xbox 360. Slashing fruit and dodging bombs, he was having a great time, and I was getting a great workout. But we’ve only recently introduced our kids to the world of connected devices, and have limited their exposure to traditional video games in favor of toys and games that don’t have flashing lights or sounds. That said, Xbox rules our living room and keeps us connected to our entertainment and the people we care about.
Last year, Kinect for Xbox 360 introduced controller-free entertainment by letting you use your body and voice to play your favorite games and access entertainment, turning you into the controller. This amazing innovation changed my view of the gaming world and consoles, seeing that Xbox isn’t just for gaming anymore. In our household, it’s our entertainment hub, enabling us to access new release movies exclusive for Xbox, our Netflix video library, see live concerts and access our favorite television shows, as well as a growing library of family friendly gaming. And we use the device for live video chat with family and friends in other time zones and on different continents.
In fact, we’re so connected that our family was “forced” to invest in two consoles (one for the Man Cave and one for the family room) to prevent the boys from arguing, and by boys, I mean my husband and our 2- and 4-year old kids.
And now I’m getting in the game. Microsoft just launched perhaps its biggest software upgrade for Xbox 360, refreshing the interface, deeper voice integration, stronger social capabilities and more robust integration across devices. With these updates, we’ll get more TV programing, more movies, more music and of course more games across new third-party applications, expanding our entertainment options. And Microsoft is further enhancing the connected experience by broadly integrating Kinect with Bing search technology across the Xbox Live dashboard for smooth and seamless navigation using voice and gestures to simplify search for content and services. With Bing on Xbox, your voice becomes the ultimate remote control to find the games, movies, TV shows and music you’re looking for. Though voice control isn’t new, the deeper integration with Bing creates a completely new experience. Tell that to my kids, though. My 4-year old son already speaks to Xbox and waves his hands around, commanding it to launch Dinosaur Train, and my 2-year old skips Xbox altogether, commanding the TV to launch Team Umizoomi. Now we’ll see our devices actually respond to them!
For me, the story is about the updates that push our connected experiences further, and devices are central to this scenario. Though using my voice as a controller sounds like a fun option, it won’t always be practical. So Microsoft has also released a mobile app exclusively for the Windows Phone that enables it to control the console, services and content. The free Xbox Companion app uses Bing to search for content, access and launch programing, and turns your smartphone into a wireless remote control for media playback and for purchase transactions. I can’t wait to try it out.
Another cool feature is how Xbox leverages the cloud to create a more seamless experience across our device portfolios, including other Xbox 360 consoles. Got to run out before finishing your game or movie? This new feature will allow us to log into any Xbox 360, then play our saved games or watch our in-progress movies from other consoles. This update enables us to take our entertainment with us when we’re on the go. Parents rejoice!
Though some of the major network and entertainment partners won’t be ready to launch their content this week (see GeekWire for a complete rundown of who, what, when), you can bet my family will be bundling all our digital content and subscriptions through this one device, simplifying our experiences.
If you’re intrigued and want all the details, the folks at Engadget have a super solid review of the new features and functionality. So check it out.
What do you have to say? Do you think Xbox 360 is on the right track regarding the future of connected entertainment? What are the barriers to drive this concept forward?
UPDATE: The updates are live in many households this morning, and I see that Microsoft has updated a variety of parental controls, which will likely be of interest here. I’m told that parents can manage their child’s console activity, sharing on social networking sites as well as regulate access to games, movies, television, and music. Additionally, the update brings enhanced navigation to Xbox 360 Family Settings to better integrate with Kinect. I’ll check those updates out and report back. For more reading, check out Microsoft Xbox and Kinect Newsroom