‘Tis the Season for Skinny Devices
Though jobless rates are high and the financial markets are a mess, when it comes to hot new devices, consumers are expected to reprioritize their purchasing behaviors this holiday. In spite of an economic slump, thin and light devices are at the top of many holiday wish lists. For many parents, this demand is practical, driven by a need to connect and share from anywhere—bringing families closer together, creating efficiencies for us, and expanding our entertainment options.
And though ultra-thin and ultra-light devices are here today in time for the holidays, we can expect an even bigger push in 2012. In fact, Shawn DuBravac, CEA’s chief economist and director of research said at a London event today that he expects 30 to 50 more ultra-thin notebooks to be unveiled at CES 2012, largely due to the expected availability of Intel’s new Ivy Bridge processor, enabling even thinner and lighter touch-enabled devices than ever before.
MY POINT OF VIEW
Thin and light devices are our future. Individually, we are at the center of our digital universe, not one single device. Increasingly, devices are transitioning to be an extension of who we are, enabling us to connect to the information and the people we care about from anywhere, at any time. This expectation is dependent upon our ability to grab our devices and go. Smaller and faster PCs, tablets and phones with low power consumption and long battery life have to be in place to make this vision real. I can’t wait to see what device makers deliver for the holidays and in 2012.